Busan, Nampo-dong, BIFF Square & HongKong BanJum 0410 Plus | 홍콩반점 0410+ (남포1호점)

Due to Chuseok holiday, traffic is not smooth in the city area especially nearby tourist spots area. After Taejongdae, we plan to go Jalgachi Market for lunch, but the traffic is so jam and we couldn't even go near Jagalchi. We decided to skip Jalgachi and stop by BIFF. Everyone starts to feel hungry after Taejongdae visit.

Facts about BIFF Square : It was built held the very First International Film Festival in Korea on Sept 13-21, 1996. Since then it has held total of Fifteen (15th) International Film Festival until the festival move to a new permanent home, which is the Busan Cinema Center in Centum City in 2011. 

Famous attractions including the 428 meter-long street stretching from the Buyeong Theater in Nampo-dong to the overpass in Chungmu-dong was divided into “Star Street” and “Festival Street”. Famous cinema chains such as Megabox, CGV and Lotte Cinema were gather around here, which include Busan First Movie Theater built in 1934. The cinema has not been remodeled yet people still can watch the newest movie in this oldest cinema! 

In recent years, the square has grown into a more complex area, featuring not only movie theaters and street foods, but also alot of restaurant chains, fashion stores and cafes which attracting growing numbers of young visitors and tourists..

The famous Ssiat Hotteok store after entertainment show "무한도전 | Infinity challenge" visit the store in one of the episode! Besides Ssiat Hotteok, tteokbokki, odeng, deep fried food etc all sort of Korean street food can be find here. Read our visit to BIFF Square in Winter 2010 for more street food.

We turn into Nampo-gil, one of the crowded alley in BIFF Square filled with restaurants and shop. We were going to have lunch at HongKong BanJum 0410 Plus - one of the famous chain restaurant founded by Baek Jong Won - Entrepreneur-Turned-TV Cook who become famous lately with Home Food Rescue "집밥 백선생". *This blog post is updated a year later after I become a BIG Fan of BaekSongSeng. I only found out this is one of his restaurant chain now. 

HongKong Banjum is famous for it's Jajjangmyeon and Jjampong @ 4000 won which is super affordable price yet quality is same or much better compare to those range 5000-8000 won. 

Aas expected, it is full house and we were asked to wait for table. We didn't wait too long to get our tables but we have to split into 3 tables at separate places since there is impossible for 11 of us to sit together.

The interior is pretty different from the Jjajangmyeon-jib that I ever visit. More modern furniture and interior compare to average Chinese Korean Restaurant in Korea.

The open kitchen 
According to their official website,  there are many cases of Korean-Chinese restaurant kitchen hygiene problem being pointed out by the media and press. Therefore they dicided to let the kitchen opened boldly to let the customer view how the meal was prepared, so that the customer could enjoy their meal without worry.

Their menu! Not only the Jjajangmyeon and Jjampong is cheap, their other menu such as jjajjangbap, jjampong bap, deep fried dumplings, sweet & sour pork is inexpensive and delicious too! I sincerely hope someday they will open franchise in Malaysia! 

 Jajangmyeon 자장면 @ 4000won
How they manage sell this hearty bowl of Jajjangmyeon at 4000 won only? with all the ingredients that a bowl of Jajjangmyeon should have?

 Tangsuyuk 탕수육 @ 9000won
I am pretty amaze with their sweet and sour pork strips, as it is not heavily battered like most restaurant does, it is nicely deep fried and lightly coated with the sweet and sour sauce on top! 

 Jjajangbap 짜장밥 @ 5,500 
A large piece of veggie fried egg  lay on top of the rice before topped with Jajjang sauce. 

The meal is satisfying! The HongKong BanJum branch we visited is located at:

  No.7-2 Nampo-gil, Nampo-dong ,Jung-gu, Busan
부산광역시 중구 남포동 남포길 7-2
Tel: +82 051-241-0410 
Website: http://www.zzambbong.com/

After meal, we spotted Palsik Samgyeopsal (팔색삼겹살) which is located right next to HongKong BanJum. Palsik Samgyeopsal is another famous restaurant chain in Korea lately, where we are lucky to have a franchise in Malaysia too (at Solaris Mont' Kiara) recently.

Probably because of public holiday, BIFF Square is so crowded and we find it hard to move around freely. Therefore we did not manage visit the attractions e.g. Star Street and Festival Street in details.

Finally we escape out from the most crowded area. This street filled with Pojangmacha 포장마차 will be starting to get crowded at night since business is only operate at late evening onwards. Pojangmacha is a food stall with a tent - popular place for drinking and supper late into the night.

Besides Pojangmacha, you will see quite a numbers of fortune tellers booth in BIFF Square as well. Fortune telling is pretty common practice in Korea not only among the elderly, but also among young people. 

How to get here:
[Subway] Jagalchi Station (Busan Subway Line 1), Exit 7.
- 5 min walk from the station (Walk straight and turn left).